This module is designed to help sheep producers deliver quality assured lamb and sheepmeat to target market specifications. It integrates technical aspects of the production system with the marketing process enabling them to:
better manage the production system and price risks
meet market specifications and consumer expectations for eating quality
improve business profitability through a better understanding of the marketing process.
Learning outcomes
On completing this module you should be able to:Â
select the most profitable product to produce in a given environment
outline ways to manage the production system to meet market specifications
evaluate selling option and determine the most profitable selling method