Successfully producing and marketing wool can be one of the most challenging but rewarding roles for a sheep producer. Taking a market focus to production is the basis for planning and operation within the wool enterprise, better management of price risk, selling to advantage and improved profitability.
MMFS Module 2 Market Focused Wool Production provides background to wool enterprise planning and is designed to assist with on-farm decision making, no matter what production and marketing processes are used. It firstly describes the influence of fibre characterisation on price, then presents options for estimating wool value and finally offers a range of selling options. These are the three procedures that form the basis for decision making in wool production, harvesting and marketing.