What is your target market?
Meat & Livestock Australia January 16, 2024
Consider the market you are currently targeting. For example:
- Do you produce animals for the vealer/weaner, supermarket, long-fed, export or other sale or slaughter markets?
- What are the market specifications for each of the markets that you target?
- Are there MSA or other premiums available?
As genetics are a long-term investment, also consider potential future changes and challenges for your target market. For example:
- Are MSA or other premiums likely to be offered in the future (if not currently available)?
- What about payments for yield?
- Could a price on carbon be introduced?
You should also consider whether you are likely to have a different target market in the future.